Have you, and your non-profit team, thought about how well you are maximizing your donor relationships? I’ll bet the answer is “no.” And that’s ok – you’ve got a lot …
Did you know that the second gift you get from a new donor is almost as important as the first? Seriously – in large part, it is the second gift …
Building great relationships is the essence of good fundraising. Your job as a non-profit is to find as many people as you can who are passionate about your work, and …
I’m often asked what the best way is to turn large companies in a particular city or town into donors to a certain non-profit organization. The short answer is that, …
How do your donors see themselves? Do they seem in “awe” of your program staff, or thank your staff for the work they are doing when they meet them at …
Every non-profit understands the goal for its donor prospecting program: meet new people and get them to make a donation. Getting that first check is the primary purpose of everything …
I want to tell you a quick story about a donor I worked with several years ago while I was on the staff of a non-profit. This person was a …
Donor newsletters (both snail mail and e-mail) provide the foundation for many non-profits’ donor communications strategies. Newsletters help organizations build better relationships with their donors and prospects, and keep supporters …
Most non-profits spend lots of time talking to donors. They do it in person, on the phone, through letters, on websites, through social media, in newsletters and e-mails, at events …
There comes a time in every fundraiser’s career when he or she needs to ask: am I boring my donors? Do I even know if I could be boring my …
Have you ever seen an ad on a website that started, “Use this one weird trick to…”? Or, have you ever seen a link or an e-mail subject line that …
For many non-profits, the process of turning new prospects into donors goes like this: We meet a potential donor, talk to them, add them to our newsletter list, invite them …
Did you ever watch WKRP in Cincinnati, the late 70’s / early 80’s sitcom? When I was young, I used to watch the show, which at that point was in …
You’re ready to sit down and produce a newsletter for your non-profit – either a snail mail newsletter or an e-mail newsletter. You want it to be a great newsletter, …
A strong donor communications program is the basis of great relationship-building for your non-profit. The newsletters, e-mails, annual reports and updates you send out to your donors will become the …
It happens to everyone, even the most seasoned fundraisers: you’re getting ready to go to a lunch meeting, to talk to a donor you have known for several years. The …