Annual donors are the solid base of your fundraising organization. These donors, who give year in and year out to support your overhead and basic program needs, form the foundation …
Building relationships with donors and prospects is one of the most important things that non-profits can do to ensure fundraising success. Part art and part science, great donor cultivation relies …
Benjamin Franklin has always been one of my favorite American founding fathers. Statesman, businessman, inventor, scientist and schmoozer, Ben was known the world over for his powers of persuasion and …
People are busy. They’ve got jobs, kids, social events, church activities, favorite TV shows and more often than not, a list of charities that they care about. It’s easy for …
Donor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects …
If you’re a regular reader of The Fundraising Authority, it is highly likely that you already understand that great fundraising is built on good, solid relationships with your prospects and …
Fundraising is all about relationships. Whether you’re talking about an online donor who makes a $25 gift to your organization, a married couple that donates $100 each year to your …
Several years ago, I had the chance to work with an amazing non-profit that was doing important and under-appreciated work in Philadelphia. This organization had a small (they would say “lean and …
It’s hard to deny that the strength of the board of directors plays a crucial role in the fundraising success of a non-profit organization. An amazing, supportive, well-connected board can …
As someone who has spent a great deal of time raising money in both the non-profit and political realms, I can tell you that each sector has its own strengths …
Guest Post by Ian Adair A marketing plan can mean a lot more to a small nonprofit than just creating awareness for their mission- it can be the mechanism that …
One of the questions I am most often asked by frontline fundraisers is, “How many prospects do I need to ask in order to receive a major gift?” Most of …
Successful non-profit organizations need to build deep and sustainable relationships with their prospects. Doing so requires a system — fundraisers that meet new donors and make asks without a plan …
Guest Post by Marc A. Pitman Nonprofit fundraising isn’t impossible. It can be an incredibly exciting adventure. Here is a simple plan I recommend to my clients. It can get …
We’ve all heard the old maxim, “it’s easier to raise money from a donor you already have than from a donor you haven’t met yet.” The meaning of this saying …
