Does your non-profit use e-mail newsletters to cultivate and steward donors? If not, it should… e-mail newsletters are one of the easiest and best ways to stay in touch with …
Most non-profits know that great donor cultivation is the key to long-term donor relationships. When donors feel like part of your team, they want to donate, and they tend to …
As non-profits, we tackle some serious issues: disease, homelessness, education, and everything in between. Because we want donors to believe in our mission and support our work, we spend a …
Donor newsletters (both snail mail and e-mail) provide the foundation for many non-profits’ donor communications strategies. Newsletters help organizations build better relationships with their donors and prospects, and keep supporters …
Most non-profits spend lots of time talking to donors. They do it in person, on the phone, through letters, on websites, through social media, in newsletters and e-mails, at events …
In the non-profit world, we have a serious jargon problem. We love telling our donors about our “multidisciplinary approaches,” and letting prospects know that we have “peer-reviewed research” that proves …
There comes a time in every fundraiser’s career when he or she needs to ask: am I boring my donors? Do I even know if I could be boring my …
Have you ever seen an ad on a website that started, “Use this one weird trick to…”? Or, have you ever seen a link or an e-mail subject line that …
Did you ever watch WKRP in Cincinnati, the late 70’s / early 80’s sitcom? When I was young, I used to watch the show, which at that point was in …
You’re ready to sit down and produce a newsletter for your non-profit – either a snail mail newsletter or an e-mail newsletter. You want it to be a great newsletter, …
A strong donor communications program is the basis of great relationship-building for your non-profit. The newsletters, e-mails, annual reports and updates you send out to your donors will become the …
Sometimes, non-profit fundraisers treat opening the organization’s mail like playing the lottery. We know it’s highly unlikely that there’s a big check in one of those envelopes, yet we gleefully …
Every week, I get e-mails from well-meaning fundraisers talking about “them.” Sometimes, it’s a non-profit that wants to raise more money, but doesn’t want to ask their donors or board …
By now, you probably already know that your non-profit needs to be telling a story. The story of your work, your mission, and the positive changes you are making in …
I want to tell you about the most important lesson I’ve learned in my fundraising career. It’s not something that I learned overnight, or in one big “A-ha!” type moment. …
People are busy. They’ve got jobs, kids, social events, church activities, favorite TV shows and more often than not, a list of charities that they care about. It’s easy for …
