Most non-profits spend lots of time talking to donors. They do it in person, on the phone, through letters, on websites, through social media, in newsletters and e-mails, at events …
One of the most fundamental aspects of writing successful fundraising letters is to understand your audience. You need to step into the shoes of your donors and look at it …
Fundraising letters still work. The Internet, e-mail, social media and scores of other new fundraising tactics have emerged over the past few decades, and many of them work well… but …
Fundraising through the mail is one of the most popular yet misunderstood strategies in all of non-profit development. Writing great appeal letters is part art and part science. If it …
Direct mail fundraising is part art, part science. Whether you are engaging in prospecting mailings (to people who have never given to your organization before) or housefile mailings (to past …
Guest Post by Howard Gottlieb from Easy Fundraising Ideas. The key to many fundraising campaigns is how well you can distinguish yourself from other charitable groups competing for donations. That’s …
To many organizations, fundraising through the mail seems like the end-all, be-all tactic. It’s a way to raise money without having to ask in person (or over the phone), it …
