In Mastering Online Fundraising, our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, …
Many organizations have the misguided notion that if they just make that “donate now!” button bigger, or if they just hit on the secret formula that no one will tell …
Posting compelling content on Facebook is nice, but it won’t do you much good if no one ever sees it. For the most part, the only people who will see …
Many non-profit organizations feel like they are spending far too much time online trying to raise money, with far too little return on that investment. Everyone is telling them what …
It’s one of the biggest conundrums in non-profit fundraising: how do you turn social media supporters into long-term donors to your organization? Many non-profits assume that the best way to …
Most non-profits know the power of online fundraising. They ask for donations on their website, send out occasional fundraising e-mails, and maybe even dip a toe into the crowdfunding waters. …
The following article by Fundraising Authority founder Joe Garecht first appeared as a guest post on The Guidestar Blog: Gone are the days when non-profits wonder if they really can …
Do you ever wonder if you are using your non-profit’s website correctly? Do you wish you could raise more money online? The truth is that most non-profit organizations do not …
Most non-profits are frustrated with their online fundraising results. The promise of the Internet is huge: a cheap, easy and effective way to reach millions of people who might want …
It’s all over the place. From celebrities to your Facebook friends, newscasters to rock bands, it seems like everybody is taking the ALS Ice Bucket Challenge. And, as a result, …
Your organization’s website can and should be a powerful fundraising tool for your non-profit. In order to offer information to donors, collect e-mails, and raise money online, you need to …
Is your non-profit’s Facebook Page successfully bringing new supporters, donors, volunteers and friends to your organization on a regular basis? Many non-profits put up a Facebook Page because they want …
Pinterest is one of the fastest growing social media networks on the Internet, and many non-profits have wondered how to best establish a presence on the site. Today, we present …
Most e-mails you send out from your non-profit should be designed to build relationships, not raise money. They should be newsletters, updates, stories from your program staff, and resources for …
Guest Post by Joe Magee from Rallybound Many have said that we are in the midst of a “Renaissance of Marketing,” and by in large that is a reference to …
Have you heard about Bitcoin? It’s been all over the news lately, and many non-profits have been asking whether or not they should accept Bitcoin for donations. In this article, …
