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fundraising by mail

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26 July

5 Ways to Make Your Next Fundraising Letter Look Interesting Enough to Read

People don’t read letters that look boring or tedious to read. Think about it — when you pick up your mail, do you read long sales letters, or text-heavy updates …

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16 April

What Every Non-Profit Ought to Know about Direct Mail Fundraising

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Most non-profits I know are skittish about direct mail fundraising, because it requires an initial investment of time and money. Picking up the phone to call a donor takes courage, …

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30 April

For Better Donor Communications, Cut Out the Jargon!

In the non-profit world, we have a serious jargon problem. We love telling our donors about our “multidisciplinary approaches,” and letting prospects know that we have “peer-reviewed research” that proves …

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12 November

There Are 3 Audiences for Your Fundraising Letters – Are You Writing for All 3?

One of the most fundamental aspects of writing successful fundraising letters is to understand your audience. You need to step into the shoes of your donors and look at it …

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20 July

How to Write a Successful Fundraising Letter

Fundraising letters still work. The Internet, e-mail, social media and scores of other new fundraising tactics have emerged over the past few decades, and many of them work well… but …

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06 May

Fundraising Authority Podcast #17: Writing Better Fundraising Appeal Letters

Fundraising through the mail is one of the most popular yet misunderstood strategies in all of non-profit development. Writing great appeal letters is part art and part science. If it …

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21 April

The Direct Mail Fundraising Debate: Does it Still Work?

One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, …

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10 September

The 5 Rules of Successful Annual Appeal Fundraising Letters

An organization’s annual appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for the non-profit. It usually gets sent to …

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01 January

The Anatomy of an Effective Fundraising Letter

Guest Post by Clay Boggess from Big Fundraising Ideas You believe strongly in your cause; however it won’t amount to much unless you can instill that same passion in your …

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