An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. It usually gets …
People don’t read letters that look boring or tedious to read. Think about it — when you pick up your mail, do you read long sales letters, or text-heavy updates …
Most non-profits I know are skittish about direct mail fundraising, because it requires an initial investment of time and money. Picking up the phone to call a donor takes courage, …
In the non-profit world, we have a serious jargon problem. We love telling our donors about our “multidisciplinary approaches,” and letting prospects know that we have “peer-reviewed research” that proves …
One of the most fundamental aspects of writing successful fundraising letters is to understand your audience. You need to step into the shoes of your donors and look at it …
Fundraising letters still work. The Internet, e-mail, social media and scores of other new fundraising tactics have emerged over the past few decades, and many of them work well… but …
Fundraising through the mail is one of the most popular yet misunderstood strategies in all of non-profit development. Writing great appeal letters is part art and part science. If it …
One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, …
