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Donor Cultivation

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Fundraiser vs. Friendraiser vs. Waste of Time

  • Posted by The Fundraising Authority

Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode, Michael is getting chided (over the …

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The Best Place to Find New Donor Prospects for Your Non-Profit

  • Posted by The Fundraising Authority
  • Comments 5 comments

Almost every non-profit organization wants to find new prospects to keep their donor funnel full.  Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t …

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Fundraising & Public Relations: What’s the Connection?

  • Posted by The Fundraising Authority
  • Comments 4 comments

As development professionals, volunteers, and board members, we spend a lot of time searching for new prospects… trying to find new individuals, companies and foundations who might respond to our …

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How to Hire Great Frontline Fundraisers

  • Posted by The Fundraising Authority
  • Comments 1 comment

Every non-profit needs to fundraise.  That means every non-profit needs to hire someone to do the fundraising.  We call those people who actually meet with donors, shake hands, do fundraising …

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Turning Everyday Donors into Major Donors

  • Posted by The Fundraising Authority

Guest Post by K. Michael Johnson You need big donors… who doesn’t?  Sure, you have some… but to truly fulfill your mission, you know you need more.  So, where are they …

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7 Tips for Better E-Mail Newsletters for Your Non-Profit

  • Posted by The Fundraising Authority
  • Comments 1 comment

Does your non-profit use e-mail newsletters to cultivate and steward donors?  If not, it should… e-mail newsletters are one of the easiest and best ways to stay in touch with …

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The Most Important Question You Aren’t Asking Your Donors

  • Posted by The Fundraising Authority

Most non-profits know that great donor cultivation is the key to long-term donor relationships. When donors feel like part of your team, they want to donate, and they tend to …

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Do You Recognize the 4 Early Warning Signs of Donor Withdrawal?

  • Posted by The Fundraising Authority
  • Comments 1 comment

We’ve all been there… There’s a donor that is extremely interested in your work.  He or she gives regularly – at almost every opportunity – and is one of your …

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Do Your Donors Want Your Fundraising to be More FUN?

  • Posted by The Fundraising Authority
  • Comments 1 comment

As non-profits, we tackle some serious issues: disease, homelessness, education, and everything in between. Because we want donors to believe in our mission and support our work, we spend a …

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Maximizing Your Donor Relationships

  • Posted by The Fundraising Authority

Have you, and your non-profit team, thought about how well you are maximizing your donor relationships?  I’ll bet the answer is “no.”  And that’s ok – you’ve got a lot …

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How to Get a 2nd Gift from New Donors

  • Posted by The Fundraising Authority
  • Comments 1 comment

Did you know that the second gift you get from a new donor is almost as important as the first?  Seriously – in large part, it is the second gift …

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Use the 5/5/3 Rule to Guarantee Great Donor Relationships at Your Non-Profit

  • Posted by The Fundraising Authority
  • Comments 4 comments

Building great relationships is the essence of good fundraising.  Your job as a non-profit is to find as many people as you can who are passionate about your work, and …

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3 Quick Ideas for Building Fundraising Relationships with Large Companies

  • Posted by The Fundraising Authority

I’m often asked what the best way is to turn large companies in a particular city or town into donors to a certain non-profit organization.  The short answer is that, …

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One Big Happy Family

  • Posted by The Fundraising Authority
  • Comments 3 comments

How do your donors see themselves?  Do they seem in “awe” of your program staff, or thank your staff for the work they are doing when they meet them at …

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The 3 Goals of Your Donor Stewardship Program

  • Posted by The Fundraising Authority

Every non-profit understands the goal for its donor prospecting program: meet new people and get them to make a donation. Getting that first check is the primary purpose of everything …

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Putting Your Major Donors to Work Can Help You Raise More Money

  • Posted by The Fundraising Authority

I want to tell you a quick story about a donor I worked with several years ago while I was on the staff of a non-profit.  This person was a …

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