How to Run a Successful Online Fundraising Campaign

Now, more than ever, non-profit organizations need to use every tool at their disposal to raise the money they need to grow and thrive. One of the newest and least understood tools is running an online fundraising campaign.

More so than simply posting a “donate now” button on your website, an online fundraising campaign mimics traditional offline fundraising by marshaling all of the resources of the organization towards meeting a specific revenue goal by a set deadline. It does this, though, by using all of the new fundraising and promotional tools offered by the Internet.

A full step-by-guide on how to run an online fundraising campaign the right way would take far more than a simple blog post… it would take a whole class. I approached our friends over at DoJiggy and asked them if they would be willing to sponsor a free class for readers of The Fundraising Authority… and they agreed!

Our First Free Class!

So, thanks to the DoJiggy team, I am proud to release our new class, How to Run a Successful Online Fundraising Campaign, completely free of charge! The class includes one written class guide and one podcast. You can download them both below:

Class Guide: How to Run a Successful Online Fundraising Campaign – PDF course guide that walks you through the four key principles of raising money online, as well as the steps you need to take to set-up and run a successful campaign.

Podcast: 8 Great Ways to Promote Your Online Fundraising Campaign – MP3 podcast with eight great ways (both online and offline) that you can market your campaign and drive people to make donations to your organization.

Simply click on the class guide and podcast links above and you can read / listen to / download the course materials immediately.

Enjoy the class!

About Our Sponsor

DoJiggy provides complete online fundraising software solutions for non-profits of all sizes, including online event, auction, walk-a-thon, and golf tournament management, online donation processing and donation pages, and more… all reasonably priced and easy to use. For your free trial, click here to check out DoJiggy today!


Photo Credit: Aranarth