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Curriculum
7 Sections
10 Lessons
Lifetime
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Introduction
1
2.1
Welcome to How to Run a Successful Planned Giving Program at Your Nonprofit
Week #1: The Basics of Successful Planned Gift Fundraising
2
3.1
The Basics of Successful Planned Gift Fundraising
3.2
Special Bonus: How to Launch and Market Planned Giving at Your Nonprofit
Week #2: Developing Your Planned Giving Case for Support
1
4.1
Developing Your Planned Giving Case for Support
Week #3: Supercharging Your Planned Giving Program
1
5.1
Supercharging Your Planned Giving Program
Week #4: Stewarding Planned Givers
3
6.1
Stewarding Planned Givers
6.2
Special Bonus: Marketing Bequests – The Delicate Art of Asking for that Final Gift
6.3
Special Bonus: The Power of Thank You
Special Bonus #1: The Planned Gift Marketing Swipe File
1
7.1
The Planned Gift Marketing Swipe File
Special Bonus #2: How to Tell the Story of Your Non-Profit to Appeal to Legacy Donors
1
8.1
How to Tell the Story of Your Non-Profit to Appeal to Legacy Donors
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