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Curriculum

  • 8 Sections
  • 15 Lessons
  • Lifetime
Expand all sectionsCollapse all sections
  • Introduction
    1
    • 2.1
      Welcome to How to Raise More Money through Direct Mail Fundraising
  • Week #1: Understanding Direct Mail Fundraising
    2
    • 3.1
      Guide: The Fundamentals of Direct Mail Fundraising
    • 3.2
      Podcast: Secrets of Successful Direct Mail Letters
  • Week #2: How to Write Compelling Fundraising Mail
    2
    • 4.1
      Guide: The Complete Guide to Writing Effective Fundraising Letters
    • 4.2
      Podcast: 7 Advanced Direct Mail Copywriting Strategies
  • Week #3: How to Design Effective Direct Mail Packages
    2
    • 5.1
      Guide: The Complete Guide to Successful Direct Mail Design
    • 5.2
      Podcast: How to Use Design to Hook Readers and Convey Emotion
  • Week #4: Building Your List through Direct Mail Prospecting
    2
    • 6.1
      Guide: The Complete Guide to Direct Mail Prospecting for Non-Profits
    • 6.2
      Podcast: The 4 Biggest Mistakes Non-Profits Make When Prospecting through the Mail
  • Week #5: Writing Annual Appeal Letters that Work
    2
    • 7.1
      Guide: The Complete Guide to Writing Amazing Annual Appeal Letters
    • 7.2
      Podcast: How to Raise Twice as Much Money through This Year’s Annual Appeal
  • Week #6: Maximizing Direct Mail Revenue
    2
    • 8.1
      Guide: Strategies to Supercharge Your Direct Mail Fundraising
    • 8.2
      Podcast: Crazy Direct Mail Fundraising Ideas that Actually Work
  • Bonus Content
    2
    • 9.1
      Bonus Webinar: Direct Mail Fundraising – The Good, The Bad, and The Ugly
    • 9.2
      Bonus Podcast: The 10 Keys of Developing a Robust Donor Communications Strategy
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Guide: The Complete Guide to Direct Mail Prospecting for Non-Profits
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Guide: The Complete Guide to Writing Amazing Annual Appeal Letters
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