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Curriculum
8 Sections
21 Lessons
Lifetime
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Introduction
1
2.1
Welcome to Mastering Online Fundraising
Week #1: Understanding Online Fundraising
3
3.1
Basics Guide: The Fundamentals of Online Fundraising
3.2
Advanced Guide: How to Maximize Your Online Fundraising Strategy
3.3
Podcast: How to Communicate Your Vision and Mission Online
Week #2: Raising Money through Your Website
3
4.1
Basics Guide: Setting Up Your Website to Raise Money Effectively
4.2
Advanced Guide: The Complete Guide to Raising More Money through Your Website
4.3
Podcast: 5 Advanced Tactics for Raising More Money on Your Non-Profit’s Website
Week #3: Raising Money through E-Mail
3
5.1
Basics Guide: How to Find New E-Mail Prospects and Raise Money From Your E-Mail List
5.2
Advanced Guide: The Complete Guide to Raising More Money through E-Mail
5.3
Podcast: Copywriting Techniques for Amazing E-Mail Fundraising Results
Week #4: Raising Money through Social Networks
3
6.1
Basics Guide: How to Use Social Networks for Fundraising
6.2
Advanced Guide: The Complete Guide To Maximizing Your Social Network Fundraising
6.3
Podcast: 4 Advanced Tips for Raising Your Non-Profit’s Online Profile through Social Networking
Week #5: Raising Money through Online Crowd-Funding
3
7.1
Basics Guide: What is Crowd-Funding, and How Does it Work?
7.2
Advanced Guide: The Complete Guide to Running Successful Crowd-Funding Campaigns
7.3
Podcast: Case-Studies of Successful Crowd-Funding Campaigns
Week #6: Integrating Online Fundraising with Your Other Fundraising Strategies
3
8.1
Basics Guide: Where Does Online Fundraising Fit In?
8.2
Advanced Guide: How to Boost Your Offline Activities Through Online Fundraising
8.3
Podcast: Developing a Successful Online Communications Calendar
Bonus Materials
2
9.1
Bonus #1 – How to Make Your Online Fundraising Efforts Go Viral (Written Guide)
9.2
Bonus #2 – Successful Strategies for Building an Online Brand for Your Non-Profit (Podcast)
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