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Curriculum
14 Sections
22 Lessons
Lifetime
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Introduction
1
2.1
Welcome to How to Raise More Money through Direct Mail Fundraising
Week #1: Understanding Direct Mail Fundraising
2
3.1
Guide: The Fundamentals of Direct Mail Fundraising
3.2
Podcast: Secrets of Successful Direct Mail Letters
Week #2: How to Write Compelling Fundraising Mail
2
4.1
Guide: The Complete Guide to Writing Effective Fundraising Letters
4.2
Podcast: 7 Advanced Direct Mail Copywriting Strategies
Week #3: How to Design Effective Direct Mail Packages
2
5.1
Guide: The Complete Guide to Successful Direct Mail Design
5.2
Podcast: How to Use Design to Hook Readers and Convey Emotion
Week #4: Building Your List through Direct Mail Prospecting
2
6.1
Guide: The Complete Guide to Direct Mail Prospecting for Non-Profits
6.2
Podcast: The 4 Biggest Mistakes Non-Profits Make When Prospecting through the Mail
Week #5: Writing Annual Appeal Letters that Work
2
7.1
Guide: The Complete Guide to Writing Amazing Annual Appeal Letters
7.2
Podcast: How to Raise Twice as Much Money through This Year’s Annual Appeal
Week #6: Maximizing Direct Mail Revenue
2
8.1
Guide: Strategies to Supercharge Your Direct Mail Fundraising
8.2
Podcast: Crazy Direct Mail Fundraising Ideas that Actually Work
Bonus Content
2
9.1
Bonus Webinar: Direct Mail Fundraising – The Good, The Bad, and The Ugly
9.2
Bonus Podcast: The 10 Keys of Developing a Robust Donor Communications Strategy
Introduction
1
17.1
Welcome to How to Run a Successful Crowdfunding Campaign for Your Non-Profit
Week #1 – The Basics of Non-Profit Crowdfunding: How to Prepare for a Successful Campaign (Webinar)
1
18.1
The Basics of Non-Profit Crowdfunding: How to Prepare for a Successful Campaign
Week #2 – How to Select the Right Project and Right Crowdfunding Site for Your Non-Profit (Webinar)
1
19.1
How to Select the Right Project and Right Crowdfunding Site for Your Non-Profit
Week #3 – How to Create the Perfect Crowdfunding Page to Launch Your Campaign (Webinar)
1
20.1
How to Create the Perfect Crowdfunding Page to Launch Your Campaign
Week #4 – How to Market Your Crowdfunding Campaign and Get it Fully Funded (Webinar)
1
21.1
How to Market Your Crowdfunding Campaign and Get it Fully Funded
Bonus Content
2
22.1
Bonus #1: The Crowdfunding Campaign Checklist (Written Guide)
22.2
Bonus #2: Non-Profit Crowdfunding Rockstars – Learn from Success (Webinar)
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