Home
Articles
Newsletter
Basics
Academy
Courses
Webinars
Books
About
Contact
Login
Menu
Home
Articles
Newsletter
Basics
Academy
Courses
Webinars
Books
About
Contact
Login
Curriculum
6 Sections
37 Lessons
Lifetime
Expand all sections
Collapse all sections
Welcome
1
1.1
Introduction
Week 1: Preparing for Your Best Year-End Fundraising Campaign Ever
6
2.1
What’s So Special about Year-End Fundraising?
2.2
Why Donors Give During the Year-End Giving Season
2.3
The 5 Rules for Supercharged Year-End Fundraising
2.4
An Overview of the Year-End Fundraising Process
2.5
The Secret Weapon of Year-End Fundraising: Storytelling
2.6
Worksheet: Year-End Goals and Planning
Week #2: Creating a Year-End Direct Mail Appeal that Gets Results
11
3.1
Introduction
3.2
Your Year-End Fundraising Letter(s)
3.3
Getting Started
3.4
Segmentation
3.5
Additional Year-End Fundraising Resources
3.6
Designing a Year-End Direct Mail Piece that Gets Results
3.7
Designing a Year-End E-Mail Campaign that Gets Results
3.8
Timing: When is the Best Time to Send?
3.9
Incorporating Donor Calls and Visits into Your Year-End Fundraising Efforts
3.10
Podcast: How to Write Great Direct Mail Appeal Letters that Raise More Money
3.11
Additional Resources
Week #3: Successfully Approaching Major Donors for Year-End Giving
5
4.1
Introduction
4.2
Year-End Giving: Where Major Donors Fit In
4.3
How to Make Major Donor Asks at the Year-End
4.4
How Much Should I Ask the Donor For?
4.5
Who to Target
Week #4: Your Year-End Guide for Online Giving, E-Mail Fundraising and Social Media Campaigns
13
5.1
Introduction
5.2
How Online Fundraising Differs from Offline Fundraising
5.3
The Four Key Principles of Online Fundraising
5.4
What Does a Good “Year-End Online Fundraising Campaign” Look Like?
5.5
Step #1: Design a Campaign Message
5.6
Step #2: Create a Campaign Hub and Determine Your Outposts
5.7
Step #3: Put Together Your Campaign Evangelists
5.8
Step #4: Launch Your Online Year-End Campaign and Spread Your Message
5.9
Step #5: Track Results
5.10
Step #6: Wrapping Up the Year-End Campaign and Stewarding Your Online Donors
5.11
Webinar: 17 Colossal Ways to Get More from Your E-Mail Marketing
5.12
Webinar: How to Use Twitter to Get More Attention for Your Non-Profit
5.13
Podcast: How to Write Great E-Mail Appeal Letters
Bonus
1
6.1
Webinar: Your Step by Step Guide to December
This content is protected, please
login
and
enroll
in the course to view this content!
Login with your site account
Lost your password?
Remember Me
Not a member yet?
Register now
Register a new account
I accept the
Terms of Service
Are you a member?
Login now
