Course Features
- Lectures 37
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Students 94
- Certificate Yes
- Assessments Yes
Curriculum
- 6 Sections
- 37 Lessons
- Lifetime
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- Welcome1
- Week 1: Preparing for Your Best Year-End Fundraising Campaign Ever6
- 2.1What’s So Special about Year-End Fundraising?
- 2.2Why Donors Give During the Year-End Giving Season
- 2.3The 5 Rules for Supercharged Year-End Fundraising
- 2.4An Overview of the Year-End Fundraising Process
- 2.5The Secret Weapon of Year-End Fundraising: Storytelling
- 2.6Worksheet: Year-End Goals and Planning
- Week #2: Creating a Year-End Direct Mail Appeal that Gets Results11
- 3.1Introduction
- 3.2Your Year-End Fundraising Letter(s)
- 3.3Getting Started
- 3.4Segmentation
- 3.5Additional Year-End Fundraising Resources
- 3.6Designing a Year-End Direct Mail Piece that Gets Results
- 3.7Designing a Year-End E-Mail Campaign that Gets Results
- 3.8Timing: When is the Best Time to Send?
- 3.9Incorporating Donor Calls and Visits into Your Year-End Fundraising Efforts
- 3.10Podcast: How to Write Great Direct Mail Appeal Letters that Raise More Money
- 3.11Additional Resources
- Week #3: Successfully Approaching Major Donors for Year-End Giving5
- Week #4: Your Year-End Guide for Online Giving, E-Mail Fundraising and Social Media Campaigns13
- 5.1Introduction
- 5.2How Online Fundraising Differs from Offline Fundraising
- 5.3The Four Key Principles of Online Fundraising
- 5.4What Does a Good “Year-End Online Fundraising Campaign” Look Like?
- 5.5Step #1: Design a Campaign Message
- 5.6Step #2: Create a Campaign Hub and Determine Your Outposts
- 5.7Step #3: Put Together Your Campaign Evangelists
- 5.8Step #4: Launch Your Online Year-End Campaign and Spread Your Message
- 5.9Step #5: Track Results
- 5.10Step #6: Wrapping Up the Year-End Campaign and Stewarding Your Online Donors
- 5.11Webinar: 17 Colossal Ways to Get More from Your E-Mail Marketing
- 5.12Webinar: How to Use Twitter to Get More Attention for Your Non-Profit
- 5.13Podcast: How to Write Great E-Mail Appeal Letters
- Bonus1