Charity events are a popular form of fundraising. While they can be great moneymakers for an organization, they can also be time-consuming and expensive. The success of charity events depends …
Have you heard about Giving Tuesday (or, as most people write it, #GivingTuesday)? It’s a noble effort by those in our profession to transform the holiday season from take, take, …
When small and midsized non-profits are looking for new fundraising ideas, they are usually given ideas that require a lot of work for only a little return. Things like carwashes, …
As people responsible for fundraising for non-profit organizations, we often get “analysis paralysis,” the inability to decide on a course of action. We spend so much time reviewing great new …
People don’t read letters that look boring or tedious to read. Think about it — when you pick up your mail, do you read long sales letters, or text-heavy updates …
Most non-profits use some kind of newsletter to stay in touch with their donor universe. Some organizations send out regular e-mail newsletters, others print glossy, four-color newsletters to send through …
2014 was the year that viral fundraising got everyone’s attention. With the success of the ALS Ice Bucket Challenge, every non-profit on earth was thinking about ways to create the …
By now, you’ve probably heard that I’m not a huge fan of #GivingTuesday. I believe that it’s a mistake for non-profits to try to run a one day giving campaign …
Guest Post by Corbit Harrison from VolunteerHub Your volunteers are already some of your most committed supporters. You know that this is true, because they are contributing a highly valuable asset: …
When it comes to fundraising, non-profits normally don’t rock the boat. Sure, lots of charities might be counter-cultural when it comes to their work, and many organizations’ raison d’etre is …
If you’ve been working in non-profit fundraising for any length of time, chances are you have developed a few pet peeves. Now, I’m not talking about a donor that grates …
Ok, I admit it – the title of this post is a little misleading. Nothing is really, truly easy when it comes to fundraising. But – and anyone who has …
I’m a big fan of thinking big. Really, really big. Far too many non-profits play “small ball,” always thinking about how to incrementally move the ball forward, without looking for …
Poker is one of America’s favorite pastimes – particularly Texas Hold’Em, which has dramatically risen in popularity over the past 20 years. You might play some poker, or maybe not… …
Non-profits need exposure for lots of reasons… not the least of which is to increase fundraising. Marketing your non-profit effectively will not only lead to additional revenue, but will also …
It’s all over the place. From celebrities to your Facebook friends, newscasters to rock bands, it seems like everybody is taking the ALS Ice Bucket Challenge. And, as a result, …
