An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. It usually gets …
What happens when your nonprofit uses an A.I. writing assistant for fundraising? You have probably never used an AI writing assistant, but you might want to start. Let me tell …
I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it …
People don’t read letters that look boring or tedious to read. Think about it — when you pick up your mail, do you read long sales letters, or text-heavy updates …
Most non-profits I know are skittish about direct mail fundraising, because it requires an initial investment of time and money. Picking up the phone to call a donor takes courage, …
In the non-profit world, we have a serious jargon problem. We love telling our donors about our “multidisciplinary approaches,” and letting prospects know that we have “peer-reviewed research” that proves …
One of the most fundamental aspects of writing successful fundraising letters is to understand your audience. You need to step into the shoes of your donors and look at it …
Fundraising letters still work. The Internet, e-mail, social media and scores of other new fundraising tactics have emerged over the past few decades, and many of them work well… but …
I’ve been working with a number of non-profits recently to help them raise more money through their fundraising letters and annual appeals. Here are four tips you can use to …
One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, …
Direct mail fundraising is part art, part science. Whether you are engaging in prospecting mailings (to people who have never given to your organization before) or housefile mailings (to past …
Walk into any large non-profit development office, and you’ll likely find two camps. On the one side, there’s the group that subscribes to the “tried and true” method of doing …
Guest Post by Howard Gottlieb from Easy Fundraising Ideas. The key to many fundraising campaigns is how well you can distinguish yourself from other charitable groups competing for donations. That’s …
