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Why Your Non-Profit Should Avoid #GivingTuesday Like the Plague

  • Posted by The Fundraising Authority
  • Comments 35 comments

Have you heard about Giving Tuesday (or, as most people write it, #GivingTuesday)?  It’s a noble effort by those in our profession to transform the holiday season from take, take, …

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How to Run a Successful Giving Day for Your Non-Profit

  • Posted by The Fundraising Authority

By now, you’ve probably heard that I’m not a huge fan of #GivingTuesday.  I believe that it’s a mistake for non-profits to try to run a one day giving campaign …

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