Every non-profit relies on a steady stream of new donors to help raise the money it needs to thrive. Donor retention is important, and should be a focus for fundraisers… but prospecting is also important. Healthy organizations need to set up strong channels to reach out and engage new donors in their work.
The process of successful donor prospecting is often misunderstood. Many first-time fundraisers think that finding new donors means picking up the phone to cold-call well-known philanthropists or sending out introductory letters to local businesses. While both of these methods do sometimes have their place, the vast majority of new donors for your organization will come through other means.
The Best Strategies and Tips for Finding New Donors for Your Non-Profit
This month, I am honored to be hosting the September, 2016 Non-Profit Blog Carnival. We’re focusing this month’s carnival on how non-profits can effectively find and engage new donors (prospects) for their organization. And I need your help!
We need articles and blog posts highlighting your best strategies and tactics for finding new donors. Your article could be about any non-profit prospecting related topic, including:
- Where new donors fit into an organization’s overall fundraising efforts
- Tips for finding and engaging new donors for your non-profit
- Strategies for successful prospecting meetings, calls, letters and e-mails
- How to get current donors to refer new prospects for your organization
- The best ways to find new donors online
- Case studies on successful donor prospecting programs
- Or whatever else you can think of!
Here’s How to Submit Your Article or Blog Post:
- Write a new blog post or choose one that you have already posted that fits this month’s theme
- Submit your post via email to: [email protected] – be sure to include your name, your blog/website’s name and the URL of the post (not your blog homepage)
- Get your post in by the end of day on Tuesday, September 27th. Then, check back on Thursday, September 29th when we’ll post the round-up with the articles that were submitted
What Is a “Blog Carnival?”
A blog carnival is a monthly round-up of articles and blog posts on a specific topic. Each month, the host creates a theme and sends out the call (in a post like this) for articles on that topic. Then the host collects the submitted posts together and offers these up in a round-up post towards the end of that month.
You can find November’s Non-Profit Blog Carnival by clicking here.
Remember – to be included in this month’s round-up, send me your post/article by September 27th – you can e-mail it to me at nonprofitcarnival@gmail.
Photo Credits: Strelka Institute