Registration for this class is now closed.

Do you want to raise more money the easiest way possible for your non-profit?

Do you want donors who give to your organization year after year, each year giving more than they did the year before?

Would you like your current donors to enthusiastically tell their friends about your non-profit, and introduce you to everyone they know?

Then join us for a special one-time-only event…

Getting Your Donors to Stay, Upgrade, and Give Year after Year: The Donor Retention Master Class

You won’t want to miss it… because donor retention is where the easy money is. Your current donors are your low-hanging fruit. They’ve already demonstrated (1) they’re interested in what you do, and (2) they’re willing to write a check to support your mission!

Keep More Donors, Upgrade More Donors and Make your Donors’ Friends your Friends

It’s much easier to get a second gift from your current donors than to get a new gift from a relative stranger. It’s more cost-effective too. Yet nonprofits on average retain only 41% of their donors (and only 27% of 1st-time donors). This is not a sustainable funding strategy.

How do I know this can be fixed? Because commercial businesses retain 94% of their customers! And, no, it’s not because they throw a lot of money at them. It’s because they commit to a culture of customer service. They don’t just chew ‘em up and spit ‘em out. They woo them. Continually.

You must commit to wooing your donors.

This means keeping them satisfied, because research shows this is the number one reason they stick around. And guess what? No one can do this alone. It takes everyone on your team, working together. Your donors only know ONE organization. If the fundraiser treats them great, but the receptionist is rude, this destroys all your hard work.

But here’s the deal: If you can commit to keeping just 10% more donors today, this will TRIPLE the lifetime value of these same donors!

Sounds good, doesn’t it?

But to get that return, you need an organization-wide commitment. And you need an integrated, strategic retention plan. Donor retention may begin in the development department, but it can’t end there. A bit of a culture shift must occur so that everyone in your organization actively channels gratitude – every day of the year.

Participating in this Master Class should be an absolute no-brainer. You’re going to triple the value of your current donors!

Here’s What’s Included in the Master Class…

During the Donor Retention Master Class, you’re going to learn everything you need to keep your current donors giving year after year, get them to give more, and get them to introduce their friends and family to your organization:

  • Two Pre-Course Guides to help you prepare for the live event
  • A live 90-minute webinar presentation with ample time for Q & A
  • Six actionable worksheets to help you put what you learn into practice right away

During the live webinar, you’ll learn a complete Strategic Donor Retention Plan that includes tested, successful donor-centered strategies, including:

  • A strategy for getting a second gift from a new donor
  • How to build strong and lasting relationships with your donors
  • Your gratitude program – how to thank your donors the right way
  • How to get your donors to upgrade their gifts every year
  • Your donor referral strategy (getting donors to open their networks)
  • How to get donors to make planned gifts, become monthly donors, and more

Yes, you still need to acquire new donors. But prioritizing donor retention and stewardship is the smartest thing you can do to sustain your nonprofit over time.

If you do it right, these are the rewards you’ll reap:

  • You’ll stand out from your competitors (in a really good way)
  • You’ll raise more dollars
  • You’ll have more donors
  • You’ll have happier donors
  • You’ll be happier yourself

That’s right! What you’ll learn in this Master Class will not only improve your bottom line, it will also lead to less stress and anxiety at your non-profit. You won’t need to keep wringing your hands, wondering where your next gift will come from… you’ll already know, because your donors will keep giving year after year, and introducing you to their friends and colleagues.

Join Us for the Live Master Class Webinar – or Watch the Recorded Webinar – or Both!

Getting Your Donors to Stay, Upgrade, and Give Year after Year: The Donor Retention Master Class will be presented live on Wednesday, July 8th from 4:00 – 5:30 PM Eastern Time. (90 minutes total)


If you can’t make it for the live webinar, don’t worry! Everyone who registers will receive a complete copy of the recorded webinar to watch at your leisure and/or share with your colleagues. You don’t need to be present for the live webinar to participate in this great training opportunity.

Not Technologically Savvy? No Problem!

All you need to participate in the Master Class is a computer with an Internet connection and a way to listen in – either speakers or headphones, or you can choose to call in using your phone. Either way, you’ll receive complete instructions on how to access the live and recorded webinar.

It’s quick and easy to participate, and we’re here to walk you through it if you need help.

Who is This Master Class For?

Getting Your Donors to Stay, Upgrade, and Give Year after Year: The Donor Retention Master Class is designed for anyone responsible for fundraising and/or communications. This includes Executive Directors, Development Directors, fundraising staff members, non-profit communication managers, board members, and non-profit development and marketing consultants.

And, as always, you can have as many people from your organization participate as you would like, at no additional cost. That way everyone, from your E.D. to your board members, will truly be on board with what it takes to be successful building and sustaining loyal donor relationships.

Learn from Two Experts for the Price of One… And Get All Your Questions Answered!

I’m honored to be co-teaching this course with my friend and colleague Claire Axelrad from Clairification. We’ve built this Master Class together, and spent a lot of time to assure we’re giving you only the very best, tried-and-true advice. We’ve honed this down to the stuff that really works. No fluffy stuff. We know you’re busy, and you want actionable tips you can apply right now.

About Your Course Presenters:

Joe GarechtJoe Garecht is author of The Non-Profit Fundraising Formula and founder of The Fundraising Authority. He has spent the past 15 years helping organizations worldwide raise more money and get more attention. He’s served as a non-profit Executive Director and Development Director, and has consulted with dozens of non-profits to help them raise the money they need to thrive.

Claire-AxelradClaire Axelrad, CFRE is principal of Clairification. She has spent 30+ years in the nonprofit trenches, leading both fundraising and marketing communications efforts. Named “Outstanding Fundraising Professional of the Year” by the Association of Fundraising Professionals, Claire coaches, speaks, consults and teaches the CFRE course certifying professional fundraisers. Her blog was named “2013 Top Fundraising Blog” by Fundraising Success Magazine.

Early Bird Special!

The total investment for this Master Class, including the 90 minute webinar, all of the course guides and worksheets, as well as direct access to Joe and Claire, is just $127.

However, when you register before Saturday, June 27th, you can sign-up for just $97. Class registration will end on Friday, July 3rd, but this early bird special ends this Friday, on June 27th. So sign-up today!

No Questions Asked 100% Guarantee100% Satisfaction Guaranteed

We know that every non-profit organization can benefit from better donor stewardship and retention. We guarantee that you’ll love this Master Class! If, for any reason, you are not satisfied with Getting Your Donors to Stay, Upgrade, and Give Year after Year: The Donor Retention Master Class, you will receive a full, 100%, no questions asked refund. That’s our guarantee to you.

You will love this course, and it will make a huge difference for your non-profit organization.

Early Bird Registration Ends on Saturday, June 27th at 7 PM

Registration for this Master Class will be open for the next two weeks, through July 3rd. However, after this Friday, June 27th, the class price will increase to $127. Be sure to sign-up now to gain access to the class for the reduced price of just $97.

Sign-Up and Learn How to Raise More Money than Ever Before

To register for Getting Your Donors to Stay, Upgrade, and Give Year after Year: The Donor Retention Master Class for the early bird price of just $97, click here: Registration for this class is now closed.

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