Are you looking for new fundraising ideas to help your non-profit raise more money than ever before?
Do you want to find ideas that will breathe new life into your fundraising events, letters, e-mails, website, major donor program and more?
Would you like to learn new, simple, step-by-step fundraising tactics that can help your non-profit double or triple its fundraising revenue?
If so, then I invite you to join me for a brand new class here at The Fundraising Authority… 200 Fundraising Ideas to Help Your Non-Profit Raise More Money than Ever Before.
This 10-week class will energize and supercharge your fundraising program by giving you innovative, state-of-the-art fundraising strategies for every aspect of your development program… ideas you can use immediately to raise more money and find more donors for your organization.
You won’t hear any tired old fundraising ideas during this class – no “ask your board for names” or “hold a silent auction.” Instead, you’ll get exciting, workable fundraising ideas from someone who knows the game… ideas you will be able to use right away to supercharge your fundraising program.
Who is This Class For?
200 Fundraising Ideas to Help Your Non-Profit Raise More Money than Ever Before is designed for anyone who is working to raise money for a non-profit organization. This includes Executive Directors, board members, Development Directors, fundraising staff members and volunteers, as well as non-profit development consultants.
Whether you are new to fundraising or have been in the trenches for years, this course will help you maximize each and every area of your fundraising program.
What’s in the Class?
200 Fundraising Ideas to Help Your Non-Profit Raise More Money than Ever Before is a 10-week class that will runs completely online and all materials are accessible through your account dashboard.
Class materials are all available immediately. Each of the 10 class modules are presented as written guides that you can read at your own convenience. You won’t need to be in front of your computer at any set time.
The Class Modules: 200 Fundraising Ideas
During each week of this 10-week class, you will get access to a new course module containing 20 new fundraising ideas focused on a specific topic. Here are the weekly course modules you will be receiving:
Week #1 – The Top 20 Fundraising Ideas that Will Catapult Your Non-Profit to Long-Term Success
Week #2 – Prospecting: 20 Ideas for Finding New Donors for Your Organization
Week #3 – Cultivation: 20 Ideas for Building Better Relationships with Your Donors
Week #4 – Asking: 20 Ideas for Making Better Fundraising Asks
Week #5 – Stewardship: 20 Ideas for Getting Donors to Give More, Refer More, and Keep Giving to Your Non-Profit
Week #6 – Events: 20 Ideas for Raising More Money from Your Fundraising Events than Ever Before
Week #7 – Online: 20 Ideas for Getting Donors to Give More Online (Website, E-Mail, Social Media and More)
Week #8 – Mail: 20 Ideas for Raising More Money through the Mail
Week #9 – Major Donors: 20 Ideas for Finding and Keeping Major Donors for Your Non-Profit
Week #10 – Grants: 20 Ideas for Raising More Money through Grants
This is the first time we have ever offered a class that is 100% new fundraising ideas for supercharging your non-profit’s development program. The class guides are not simply lists of ideas – each guide is a 10-15 page manual that includes instructions for carrying out the ideas at your organization. Don’t miss out!
Course Features
- Lectures 213
- Quizzes 0
- Duration 12 hours
- Skill level All levels
- Language English
- Students 225
- Certificate Yes
- Assessments Yes
Curriculum
- 12 Sections
- 213 Lessons
- Lifetime
- Introduction1
- Week #1 – The Top 20 Fundraising Ideas that Will Catapult Your Non-Profit to Long-Term SuccessIn this first class module, we present the top 20 fundraising ideas that will catapult your non-profit to long-term success. These are the big-picture ideas, strategies, and tactics that will transform and re-shape your organization. While most of the following weeks will be tactic-specific (such as an entire week on ideas for raising more through events), this week's ideas will generally apply to your full fundraising program. Good luck, and enjoy the class!21
- 2.1Introduction to Module #1: The Top 20 Fundraising Ideas2 minutes
- 2.2Idea #1: Have Each of Your Staff Members Make 5 Fundraising Phone Calls per Day2 minutes
- 2.3Idea #2: Cut 1/3 of Your Non-Individual Fundraising Activities, and Use the Extra Time and Resources to Meet with Individual Donors and Prospects2 minutes
- 2.4Idea #3: Ask Each of Your Board Members, Donors, Volunteers, and Staff Members for Referrals2 minutes
- 2.5Idea #4: Find 5 New Prospective Board Members2 minutes
- 2.6Idea #5: Ask Each of Your Donors to Upgrade. Every Year.2 minutes
- 2.7Idea #6: Cut the Bottom 20% of Your Fundraising Tactics Each Year2 minutes
- 2.8Idea #7: Hire Another Full-Time Fundraiser (or Your First Full-Time Fundraiser, If You Don’t Have One)2 minutes
- 2.9Idea #8: Delegate Fundraising Administrative Tasks to Someone Else2 minutes
- 2.10Idea #9: Rewrite Your Case for Support to Be Bigger, Bolder, and More Emotional. Then Use It.2 minutes
- 2.11Idea #10: Ask Each Fundraiser to Hold 5 Out-of-the-Office Meetings Each Week. Ask Non-Fundraising Executives to Hold at Least 3.2 minutes
- 2.12Idea #11: Build Affinity Groups2 minutes
- 2.13Idea #12: Put “Franchise Model” Fundraising Systems in Place for Your Most Time-Consuming Strategies, then Scale Them2 minutes
- 2.14Idea #13: Pay Your Fundraising Staff 10% More Next Year2 minutes
- 2.15Idea #14: Hold a Non-Ask Event2 minutes
- 2.16Idea #15: Start a Monthly E-Newsletter for Your Donors, Prospects, and Supporters2 minutes
- 2.17Idea #16: Ask 3 Donors for Advice Each Week2 minutes
- 2.18Idea #17: Launch a Planned Giving Program at Your Non-Profit2 minutes
- 2.19Idea #18: Turn Your Board into Fundraising Ambassadors2 minutes
- 2.20Idea #19: Launch Giving Societies and Donor Clubs at Your Organization2 minutes
- 2.21Idea #20: Make a Minimum of One Ask (of Any Kind) Each Week2 minutes
- Week #2 – Prospecting: 20 Ideas for Finding New Donors for Your Organization21
- 3.1Introduction to Module #2
- 3.2Idea #21: Cultivate Sneezers… Both Online and Offline
- 3.3Idea #22: Launch Prospecting-Friendly Public Relations Efforts
- 3.4Idea #23: Reach Out to Your Local Chambers of Commerce
- 3.5Idea #24: Build a Young Professionals Networks
- 3.6Idea #25: Launch Sports Team Partnerships
- 3.7Idea #26: Cultivate Event +1’s
- 3.8Idea #27: Host Roundtable Discussions / Panels
- 3.9Idea #28: Reach Out to Client or Staff Alumni
- 3.10Idea #29: Use Internship Programs
- 3.11Idea #30: Connect with Local Public Interest Shows
- 3.12Idea #31: Set –Up Executive-on-Loan Programs
- 3.13Idea #32: The Name Collection Program
- 3.14Idea #33: Hold a Contest
- 3.15Idea #34: Whole Company Volunteer Days
- 3.16Idea #35: Hold a Joint Event with another Organization
- 3.17Idea #36: Try Traditional Advertising
- 3.18Idea #37: Use Community Festivals
- 3.19Idea #38: Put Together a Community Advisory Board
- 3.20Idea #39: Participatory Fundraising
- 3.21Idea #40: Holiday Greeting Card Program
- Week #3 – Cultivation: 20 Ideas for Building Better Relationships with Your Donors21
- 4.1Introduction to Module #3
- 4.2Idea #41: Send Out a Survey this Week, and Include Prospects
- 4.3Idea #42: Launch 2 “Working Committees” Apart From Your Board Committees
- 4.4Idea #43: Hold an Annual Forum on Your Charity’s Mission Area
- 4.5Idea #44: Spend 2 Hours Each Month Trying to Get Press Coverage, No Matter How Small
- 4.6Idea #45: Spend 30 Minutes Each Week Connecting with Your Prospects on Social Media, and 30 Minutes Each Week Reaching Out to them Personally via the Same Channel
- 4.7Idea #46: Start a Donor-Centered Paper / Snail Mail Newsletter
- 4.8Idea #47: Find a Volunteer to Launch a “Birthday Card” Program for Your Donors and Prospects
- 4.9Idea #49: If Appropriate, Get Donors’ and Prospects’ Kids Involved in One Event per Year
- 4.10Idea #48: Send Newspaper Clips about Your Mission Area via Snail Mail
- 4.11Idea #50: Connect 5 Prospects to Donors or Board Members Who Could Help Them Professionally
- 4.12Idea #51: Hold Small Group Cultivation Events
- 4.13Idea #52: Keep Your Website Current, Interesting and Relevant
- 4.14Idea #53: Ask Your Prospects to Write a Letter to the Editor
- 4.15Idea #54: Connect Prospects with Your Work through Stories, Pictures, and Videos
- 4.16Idea #55: Create a Minor Donor Program to Cultivate Low-Dollar Prospects
- 4.17Idea #56: Start a “Speaker’s Bureau” for Your Non-Profit and Offer to Present at Social and Business Meetings for Your Prospects (with a “No-Pitch” Promise!)
- 4.18Idea #57: Create 2 New Volunteer Opportunities, Even If You Don’t Need Them
- 4.19Idea #58: Hold a Contest for Your Mailing List
- 4.20Idea #59: Send Out Donor-Centered Annual Reports and Include Prospects
- 4.21Idea #60: Attend Your Prospects’ Events – Always Be Saying “Yes!”
- Week #4 – Asking: 20 Ideas for Making Better Fundraising Asks21
- 5.1Introduction to Module #4
- 5.2Idea #61: Be High Energy. Every Time. Every Ask.
- 5.3Idea #62: Connect Your Asks with Your Prospects’ Interests
- 5.4Idea #63: Cast a Big Vision for Your Donors
- 5.5Idea #64: Prior to the Ask, Be Ready to Answer Your Prospect’s Objections (and Never Argue!)
- 5.6Idea #65: Ask a Question. Don’t Make a Statement.
- 5.7Idea #66: Make an Educated Guess about How Much to Ask For, but Never Sweat the Details
- 5.8Idea #67: Don’t Make an “Ask,” Have a Conversation!
- 5.9Idea #68: Ask Personal Questions During Your Asks, and Listen Intently to the Answers
- 5.10Idea #69: Understand Your Asking Style (You Do Have One, and it Matters!)
- 5.11Idea #70: Bring Along a Board Member or Program Officer on Your Ask
- 5.12Idea #71: Cultivate Your Prospect Before You Make an Ask. Don’t Ask Until They Indicate They are Ready.
- 5.13Idea #72: Bring a Prop to Your Next Ask
- 5.14Idea #73: Prepare at Least 3 Stories in Advance of Your Ask Meeting
- 5.15Idea #74: Use a White Board to Track Your Upcoming Asks
- 5.16Idea #75: Arrive Early to Get the Best Seat
- 5.17Idea #76: Make Your Ask. Then Stop Talking. The Next Person Who Talks “Loses.”
- 5.18Idea #77: During the Ask, Explain Where the Money is Going and How it Will Be Used
- 5.19Idea #78: Always Ask for More Than You Think You Will Get
- 5.20Idea #79: Make Nice With the Gatekeeper
- 5.21Idea #80: ABA (Always Be Asking)!
- Week #5 – Stewardship: 20 Ideas for Getting Donors to Give More, Refer More, and Keep Giving to Your Non-Profit21
- 6.1Introduction to Module #5
- 6.2Idea #81: Get Your Current Donors Involved in Doing More than Just Giving Money
- 6.3Idea #82: Tell Your Donors How You Spent Their Money and What Kind of Impact it Had on the World
- 6.4Idea #83: Call Your Donors Thank Them for Their Gift within 3 Days of Receipt
- 6.5Idea #84: Don’t Let Your Donors Get Bored – Introduce One New Recognition Item Every Year
- 6.6Idea #85: Build a Donor Wall at Your Office or Service Location
- 6.7Idea #86: Hold an Annual Donor “Thank-a-Thon”
- 6.8Idea #87: Bring Pizza for the Entire Staff to the Offices of Your 5 Biggest Corporate Donors
- 6.9Idea #88: Hold an Annual Donor Thank You Event
- 6.10Idea #89: Solicit Your Current Donors 2-4 Times per Year, In a Variety of Formats
- 6.11Idea #90: Arrange Supporter Discounts at 10 Local Businesses
- 6.12Idea #91: Send Free Branded Promotional Items to Your Mid-Level Donors
- 6.13Idea #92: Post Videos on Your Website Profiling Individual Donors
- 6.14Idea #93: Take Out a Newspaper Ad or Rent a Billboard to Thank Your Donors
- 6.15Idea #94: Keep Your Donors on Your Standard Cultivation / Communication Schedule
- 6.16Idea #95: Have Lunch with One Low-Dollar Donor per Month
- 6.17Idea #96: Turn Event Donors into Annual Givers through Personal Contact
- 6.18Idea #97: Invite Select Donors to Attend a Board Meeting
- 6.19Idea #98: Set Up a Special “Donor Hotline” Number at Your Office
- 6.20Idea #99: Introduce Your Donors to Your Program Staff. Make Sure the Program Staff Recognizes the Importance of these Donors
- 6.21Idea #100: Create a Donor Advisory Board
- Week #6 – Events: 20 Ideas for Raising More Money from Your Fundraising Events than Ever Before21
- 7.1Introduction to Module #6
- 7.2Idea #101: Design a Communications Calendar for Your Fundraising Events
- 7.3Idea #102: When Approaching Potential Sponsors, Focus on Mission and Marketing
- 7.4Idea #103: “Sell” the Event Theme, Entertainment and Hosts – Make Sure People Know they are Going to Have a Good Time!
- 7.5Idea #104: Hold a Training Session for Your Gala Event Volunteers the Day Before the Event
- 7.6Idea #105: Need Help Filling the Room? Try Sponsored Tickets…
- 7.7Idea #106: Tier Your Large Events to Appeal to More Donors
- 7.8Idea #107: Perform a Cost / Benefit Analysis of Your Event Calendar for the Coming Year
- 7.9Idea #108: Have a Staff Member Take Ownership and Responsibility for Each Fundraising Event – No Matter How Small
- 7.10Idea #109: Add a “Sell a Service” Table to Your Next Event
- 7.11Idea #110: Follow-Up on Your Event Invitations with a Phone Call
- 7.12Idea #111: Use All of Your Events to Find and Cultivate New Prospects by Focusing on “+1’s”
- 7.13Idea #112: Add a VIP Auction Preview to Your Next Silent Auction Event
- 7.14Idea #113: Stop Using Event Committees for Logistics and Start Putting Together Fundraising-Focused Host Committees
- 7.15Idea #114: Cultivate Your Event Sponsors and Attendees Just Like the Rest of Your Donors
- 7.16Idea #115: Segregate Event Checkout at Your Next Silent Auction Event
- 7.17Idea #116: Start Fundraising for Next Year’s Big Annual Event the Day After this Year’s Big Annual Event
- 7.18Idea #117: Spend 60% of Your Fundraising Time for Each Event Focused on Finding and Cultivating Sponsors
- 7.19Idea #118: Hold 2 “Hosted” Fundraising Events this Year
- 7.20Idea #119: Set Up Dedicated Web Pages for Each of Your Fundraising Events, and Use Those Pages to Sell!
- 7.21Idea #120: Keep Your Events Up-Tempo… People Get Bored Fast… and When People Get Bored, they Stop Coming to Your Events
- Week #7 – Online: 20 Ideas for Getting Donors to Give More Online (Website, E-Mail, Social Media and More)21
- 8.1Introduction to Module #7
- 8.2Idea #121: Cultivate and Build Relationships with Your Supporters Online, Before You Ask Them for Money
- 8.3Idea #122: Accept Bitcoin Donations for Your Non-Profit
- 8.4Idea #123: When Sending Out an Appeal Letter through E-Mail, Tie Your Ask to Something Tangible
- 8.5Idea #124: Give Something Away for Free on Your Website
- 8.6Idea #125: Make Your Website Look More Professional
- 8.7Idea #126: Launch a Crowdfunding Campaign… This Year!
- 8.8Idea #127: Create Social Media Leadership Roles for Your Supporters
- 8.9Idea #128: Use Social Proof to Build Trust for Your Non-Profit Online
- 8.10Idea #129: Ask Your Online Supporters for (Just a Little Bit of) Action
- 8.11Idea #130: Don’t Go Crazy Online. Use Your Resources Wisely!
- 8.12Idea #131: Have a Concrete, Achievable Goal for Your Non-Profit’s Social Media Activities
- 8.13Idea #132: Get Your Organization Active on LinkedIn
- 8.14Idea #133: Set Up Opportunities to Meet Your Online Donors Offline
- 8.15Idea #134: Put Together an Online Fundraising Committee
- 8.16Idea #135: Add an Online Fundraising Component to Each of Your Offline Fundraising Campaigns
- 8.17Idea #136: Get Links to Your Website to Drive Traffic and Search Engine “Juice” to Your Non-Profit’s Place on the Web
- 8.18Idea #137: Prime Your Online Fundraising Efforts to “Go Viral!”
- 8.19Idea #138: Make Sure Your Non-Profit is Only Active on Social Media Sites that Matter to Your Donors!
- 8.20Idea #139: Always Include a Name and Contact Information on Your Donation Pages
- 8.21Idea #140: Integrate Your Online Fundraising Efforts into Your Overall Development Plan
- Week #8 – Mail: 20 Ideas for Raising More Money through the Mail21
- 9.1Introduction to Module #8
- 9.2Idea #141: Every Non-Profit (No Matter How Small) Should be Sending Fundraising Letters (via Snail Mail) to their Housefile List
- 9.3Idea #142: Design Your Fundraising Letter for Both “Scanners” and “Readers”
- 9.4Idea #143: Treat Your Donor List with Kid Gloves
- 9.5Idea #144: Remember – and Focus On – What People Read First!
- 9.6Idea #145: Make Your Fundraising Letters Donor-Focused!
- 9.7Idea #146: Include Concrete Fundraising Asks – for Specific Amounts – in Each of Your Fundraising Letters
- 9.8Idea #147: Use Your Fundraising Letters to Tell Stories
- 9.9Idea #148: Vary Your Mail Communications to Make Your Solicitation Letters More Appealing
- 9.10Idea #149: Use Your Fundraising Letter to Directly Show the Impact a Donation Made by Mail Will Have on the World
- 9.11Idea #150: Measure Each Letter’s ROI, not Cost
- 9.12Idea #151: Constantly Build Your Direct Mail Donor List
- 9.13Idea #152: Ask for a Second Gift by Mail Sooner than You Think…
- 9.14Idea #153: Use Teasers on Your Outer Envelopes
- 9.15Idea #154: When Writing Fundraising Letters, Focus Both on Immediate Gifts and Lifetime Donor Value
- 9.16Idea #155: Write for Your Readers, Not Your High School English Teacher
- 9.17Idea #156: Appeal to Your Readers’ Emotions!
- 9.18Idea #157: Time Your Mail Drops Prudently
- 9.19Idea #158: Let Your Fundraising Letters Be as Long as they Need to Be
- 9.20Idea #159: Always Build to a Crescendo in Your Fundraising Letters
- 9.21Idea #160: Always Write Your Fundraising Letters to an Individual and from an Individual
- Week #9 – Major Donors: 20 Ideas for Finding and Keeping Major Donors for Your Non-Profit21
- 10.1Introduction to Module #9
- 10.2Idea #161: Get the ATTENTION of Your Major Donor Prospects!
- 10.3Idea #162: Establish a Premium Cultivation Track Specifically for Major Donor Prospects
- 10.4Idea #163: Visualize Your Major Donor Funnel
- 10.5Idea #164: Cast a Big Vision (and Set Big Goals) for Your Major Donors
- 10.6Idea #165: Have Patience and Always Cultivate Before You Ask
- 10.7Idea #166: Don’t Spend Time on Major Donor Prospects Unless They are “Reachable” by Your Organization
- 10.8Idea #167: Don’t Take No for a “Final” Answer…
- 10.9Idea #168: Pick Up the Phone
- 10.10Idea #169: Make Major Donor Prospects Feel Like They are Part of Your Team… Even Before you Make an Ask!
- 10.11Idea #170: Set Up a Major Donor Giving Club to Build Donor Loyalty
- 10.12Idea #171: Be Prepared to Talk to Major Donors in Terms of an “Investment” in Your Non-Profit
- 10.13Idea #172: Ask Your Major Donors for Referrals to their Network
- 10.14Idea #173: Talk to Your Major Donors. Really Talk to Them.
- 10.15Idea #174: Make Asks. Don’t Obsess over How Much to Ask a Major Donor for… Make a Guess and Make the Ask
- 10.16Idea #175: If You Want to Quickly Rev Up Your Major Donor Program… Reach Out to Lapsed Major Donors to Ask them to Give Again
- 10.17Idea #176: Activate Your Major Donor Prospects First, before You Make an Ask
- 10.18Idea #177: Ask Your Major Donors for Upgrades Every Year!
- 10.19Idea #178: Don’t Rely on Your Board for Major Donor Introductions
- 10.20Idea #179: Ask Every Single One of Your Major Donors to Make a Planned Gift to Your Non-Profit. Every. Single. One.
- 10.21Idea #180: Say “No” to Major Donors when Necessary
- Week #10 – Grants: 20 Ideas for Raising More Money through Grants21
- 11.1Introduction to Module #10
- 11.2Idea #181: Spend Enough Time to Understand the Grantmaker’s Mission and Focus Areas Before You Write a Proposal
- 11.3Idea #182: Cast a Big Vision for Funders and Show Them that by Supporting Your Work, They Can Change the World
- 11.4Idea #183: Don’t Give Grant Officers an Easy Way to Disqualify You from Consideration
- 11.5Idea #184: Build Up a Stable of Regular Foundation Supporters
- 11.6Idea #185: Approach the Local “Grantmakers” Association in Your Area for Help
- 11.7Idea #186: Tell the Story of Your Non-Profit in Every Grant Proposal You Write
- 11.8Idea #187: Spend a Couple of Hours Researching Whether or Not Your Project Could Qualify for a Government Grant
- 11.9Idea #188: Pick Up the Phone and Call Foundations Before You Send a Proposal and After You Get a Grant
- 11.10Idea #189: Write Your Grant Proposals Like a Person, Not a Faceless Corporate Identity
- 11.11Idea #190: Spend One Hour Per Month Researching Grant Possibilities on The Foundation Center’s Online Directory (You Don’t Even Need to Pay!)
- 11.12Idea #191: Prioritize Your Grant Prospects Into Three Categories and Start from the Top
- 11.13Idea #192: Ask Your Board and Key Donors if They Have Any Foundation Connections
- 11.14Idea #193: Use Emotion in Your Grant Proposals!
- 11.15Idea #194: When Writing Proposals and Speaking to Foundation Representatives, Act Like their Peer, not a Beggar
- 11.16Idea #195: Encourage Foundation Site Visits
- 11.17Idea #196: Make it Easy on Yourself by Creating a Yearly Grant Calendar for Your Organization
- 11.18Idea #197: Write Your Grant Proposals on an 8th Grade Reading Level
- 11.19Idea #198: Include Specific Stories about Your Clients and Your Work whenever Possible in Your Grant Proposals
- 11.20Idea #199: Understand the Project, the Outcomes and the Stories Thoroughly Before Writing the Grant
- 11.21Idea #200: Check Out Philanthropy News Digest’s Request for Proposal Site and Newsletter
- Bonus Webinars2