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20 Lessons
Lifetime
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20 IDEAS FOR GETTING DONORS TO GIVE MORE, REFER MORE, AND KEEP GIVING TO YOUR NON-PROFIT
20
1.1
#1: Get Your Current Donors Involved in Doing More than Just Giving Money
1.2
#2: Tell Your Donors How You Spent Their Money and What Kind of Impact it Had on the World
1.3
#3: Call Your Donors Thank Them for Their Gift within 3 Days of Receipt
1.4
#4: Don’t Let Your Donors Get Bored – Introduce One New Recognition Item Every Year
1.5
#5: Build a Donor Wall at Your Office or Service Location
1.6
#6: Hold an Annual Donor “Thank-a-Thon”
1.7
#7: Bring Pizza for the Entire Staff to the Offices of Your 5 Biggest Corporate Donors
1.8
#8: Hold an Annual Donor Thank You Event
1.9
#9: Solicit Your Current Donors with 2-4 Mini-Campaigns per Year
1.10
#10: Arrange Supporter Discounts at 10 Local or Online Businesses
1.11
#11: Send Branded Thank You Gifts to Your Mid-Level Donors
1.12
#12: Post Videos on Your Website Profiling Individual Donors
1.13
#13: Take Out a Newspaper Ad or Rent a Billboard to Thank Your Donors – Or Try Retargeting Them Online
1.14
#14: Keep Your Donors on Your Standard Cultivation / Communication Schedule
1.15
#15: Have Lunch with One Low-Dollar Donor per Month
1.16
#16: Turn Event Donors into Annual Givers through Personal Contact
1.17
#17: Invite Select Donors to Attend a Board Meeting
1.18
#18: Set Up a Special “Donor Hotline” Number at Your Office
1.19
#19: Introduce Your Donors to Your Program Staff. Make Sure the Program Staff Recognizes the Importance of these Donors
1.20
#20: Create a Donor Advisory Board
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