20 Ways to Get Donors to Give More, Refer More, and Keep Giving to Your Nonprofit

Welcome to 20 Ways to Get Donors to Give More, Refer More, and Keep Giving to Your Nonprofit. I am thrilled that you are here and ready to learn how to bring your existing donors closer to your organization, so you can raise more.

In this course, we will explore 20 different ways that you can cultivate deeper relationships with your donors and turn them into advocates for your organization. By the end of this course, you will have a wealth of knowledge and practical ideas that you could put to use immediately in order to start seeing results.

Some of these ideas will work for your non-profit, and others won’t.

That’s ok!

Like a baseball player develops an eye for seeing what pitches will be strikes and which will be balls, going through all of these ideas can help you build your “eye” for fundraising ideas.

The important thing is that your nonprofit continues to think outside the box and continues to try new ideas to grow your fundraising.

No nonprofit can implement all 20 nof these ideas in a year. Your goal should be to find one or two ideas that might work well for your organization and excite you. Then you go and test each idea to see if it works.

Testing is essential for nonprofit fundraising.

Whenever I work with a nonprofit, I try to ensure that the organization is testing and quantifying its fundraising tactics. I encourage fundraisers to take a critical look at the return on investment they receive from each of their fundraising strategies, including how much time, money, and stress they are spending on each dollar raised.

Are you testing at your nonprofit?

When nonprofits start testing, they are often shocked to find that some tactics they thought were bringing in lots of money aren’t, at least not compared to the hours spent on those tactics. Likewise, you probably have a couple of fundraising strategies raising a ton of money compared to the hour or two per month you spend on them. You will never know until you test.

So, go ahead and look through the ideas… see which look promising. Then implement one or two of them at your organization, and test the results. If the idea works, great – you can invest more time and energy into it (and perhaps cut another tactic that isn’t working so well). On the other hand, if the idea doesn’t work, there’s no shame in cutting your losses and scrapping the idea – and then moving on to test something else.