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A 10 Step Guide to a Throwing a Successful Fundraising Event

  • Posted by The Fundraising Authority
  • Comments 33 comments

Charity events are a popular form of fundraising. While they can be great money makers for an organization, they can also be time consuming and expensive. The success of charity …

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Two Qualities Donors Need To See Before They Invest Big

  • Posted by The Fundraising Authority
  • Comments 4 comments

As fundraisers, we often focus on planning and tactics: what five things are we going to do to raise $200,000 this year?  How are we going to shift our direct mail …

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Fundraiser vs. Friendraiser vs. Waste of Time

  • Posted by The Fundraising Authority

Last night, I was watching an old episode of The Office (US version) that brought a common non-profit problem to mind. In this episode, Michael is getting chided (over the …

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3 Quick Ways to Double Your Online Fundraising Revenue

  • Posted by The Fundraising Authority

In Mastering Online Fundraising, our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, …

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Holding an Event is NOT Your Whole Fundraising Strategy

  • Posted by The Fundraising Authority

I like fundraising events.  I’ve managed (literally) hundreds of them during my fundraising career, from $500,000 galas to $10,000 hosted events and everything in between.  Heck, I’ve even written a …

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Developing a Tactical Fundraising Calendar for Your Organization

  • Posted by The Fundraising Authority

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to …

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The Best Place to Find New Donor Prospects for Your Non-Profit

  • Posted by The Fundraising Authority
  • Comments 5 comments

Almost every non-profit organization wants to find new prospects to keep their donor funnel full.  Without new prospects coming into the pipeline, there won’t be anybody to cultivate, you won’t …

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

  • Posted by The Fundraising Authority
  • Comments 2 comments

It’s almost the year-end giving season, and most non-profits I know are getting ready to reach out to their donors to ask for one more donation before the end of the …

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Stay Focused, Fundraiser!

  • Posted by The Fundraising Authority

Recently, I’ve encountered a phenomenon among development staffs and non-profit executive directors that seems to effect organizations both large and small.  It causes non-profits to raise less money than they …

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How to Do Year-End Fundraising the Right Way (Part III)

  • Posted by The Fundraising Authority
  • Comments 1 comment

Welcome to the third and final article in our three-part series on year-end fundraising. In our first post, we took a look at why so many donors give during the …

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What to Do When a Major Donor Prospect Says No

  • Posted by The Fundraising Authority

Is there any more depressing word in the fundraiser’s lexicon than “no”?  It means all of your efforts, research, and cultivation will not be resulting in a gift from this …

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Making the Most of Year End Fundraising Appeals

  • Posted by The Fundraising Authority
  • Comments 3 comments

The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers.  Whether your …

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How to Do Year-End Fundraising the Right Way (Part II)

  • Posted by The Fundraising Authority

Last week, we started a three article series on year-end fundraising.  The first part described why donors give during the year-end giving season.  In this post, I want to talk …

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How to Do Year-End Fundraising the Right Way (Part I)

  • Posted by The Fundraising Authority
  • Comments 2 comments

We all know how important the final 4-6 weeks of the calendar year are for non-profit fundraising.  According to Charity Navigator, mid-sized non-profits may see up to 40% of their …

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Why Your Non-Profit Should Avoid #GivingTuesday Like the Plague

  • Posted by The Fundraising Authority
  • Comments 35 comments

Have you heard about Giving Tuesday (or, as most people write it, #GivingTuesday)?  It’s a noble effort by those in our profession to transform the holiday season from take, take, …

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Getting Serious About Your Fundraising Efforts

  • Posted by The Fundraising Authority

How serious is your non-profit about your fundraising efforts?  Depending on the size of your organization, here are some things to think about: For Small Non-Profits… If you run a …

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