Poker is one of America’s favorite pastimes – particularly Texas Hold’Em, which has dramatically risen in popularity over the past 20 years. You might play some poker, or maybe not… …
Have you ever seen an ad on a website that started, “Use this one weird trick to…”? Or, have you ever seen a link or an e-mail subject line that …
Two years ago, I had the chance to consult with a small but growing non-profit in the Deep South. One of my challenges was to rapidly grow this organization’s year-end …
2015 is just around the corner. If you’re like most fundraisers, you’re probably starting to make plans for the coming year… how much you plan to raise, which tactics you …
One of the most fundamental aspects of writing successful fundraising letters is to understand your audience. You need to step into the shoes of your donors and look at it …
Non-profits need exposure for lots of reasons… not the least of which is to increase fundraising. Marketing your non-profit effectively will not only lead to additional revenue, but will also …
Being a great development director is tough. Whether you’re the lone fundraiser on staff or leading a small team of development pros, all eyes are on you to make sure …
Do you ever wonder if you are using your non-profit’s website correctly? Do you wish you could raise more money online? The truth is that most non-profit organizations do not …
Last month while doing a presentation, I got asked an interesting question. “If you had to start all over in fundraising – back in your first fundraising job… what do …
Most non-profits are frustrated with their online fundraising results. The promise of the Internet is huge: a cheap, easy and effective way to reach millions of people who might want …
For many non-profits, the process of turning new prospects into donors goes like this: We meet a potential donor, talk to them, add them to our newsletter list, invite them …
It’s all over the place. From celebrities to your Facebook friends, newscasters to rock bands, it seems like everybody is taking the ALS Ice Bucket Challenge. And, as a result, …
I recently had the chance to work with a non-profit that holds a major fundraising event each year. This organization raises a significant amount from this event (well over 6 …
Your organization’s website can and should be a powerful fundraising tool for your non-profit. In order to offer information to donors, collect e-mails, and raise money online, you need to …
There are two constants in non-profit fundraising. They are: (1) Every organization wants to raise more money, and (2) Every organization is stretched thin on fundraising resources, including staff and …
Using the four steps of the fundraising funnel are integral to building a sustainable development program at your non-profit. If you want to find new donors and keep them giving …
