Several years ago, I had the chance to work with a non-profit organization on the West Coast of the United States… let’s call it “Organization X.” It was a great …
Businesses talk all the time about building “brand loyalty,” that fantastic appreciation of your company that makes customers choose your products and services despite knowing that other options exist. Brand …
Building relationships with donors and prospects is one of the most important things that non-profits can do to ensure fundraising success. Part art and part science, great donor cultivation relies …
I work with a lot of non-profits each year, and here’s how many of them could summarize their online fundraising efforts: Step 1: Set up website. Step 2: Ask web …
