Donor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects …
It happens to every development professional at some point in their career. Things are going well… you’re meeting with prospects, cultivating contacts, making asks. The days seem to be humming …
If you’re a regular reader of The Fundraising Authority, it is highly likely that you already understand that great fundraising is built on good, solid relationships with your prospects and …
Fundraising events are a staple of non-profit development plans, and for good reason: they work. Donors like events, and besides a capital campaign, no other development tactic generates as much …
Non-profits make lots of fundraising mistakes. Saying that sounds harsh, but it’s not really a criticism. Non-profit organizations are trying to accomplish big things, and when you do big things, …
